October 2020 - Messaging and Optics Strategist

Telling your story or sharing someone elses messaging and story?

October 24, 2020 Messaging and Optics Strategist Loren Weisman 1

Telling your story or sharing someone else’s messaging and story? Is it true for you? Or are you putting out the content, brand messaging and […]

Music business ghost drumming. Being a ghost in the machine.

October 23, 2020 Messaging and Optics Strategist Loren Weisman 1

Music Business ghost drumming. Being a ghost in the machine is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E09.N112 […]

Subjective vs objective messaging. Opinions vs facts online.

October 6, 2020 Messaging and Optics Strategist Loren Weisman 1

Subjective vs objective messaging. Opinions vs facts online. An FSG Messaging and Optics Blog from Messaging and Optics Strategist Loren Weisman. Subjective vs objective messaging. […]

Loren Weisman is a messaging and optics strategist.

Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online.

This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed.