September 2020 - Messaging and Optics Strategist

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Musical Influences and Inspirations that impacted me.

September 29, 2020 FSG Messaging and Optics Strategist Loren Weisman 0

Musical Influences and Inspirations that impacted me before, through out and after my career in the music industry. These people have meant so much to […]

Podcast guest booking tactics and podcast host soliciting

September 24, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Podcast guest booking tactics and podcast host soliciting. A blog and Podcast with FSG Messaging and Optics Strategist Loren Weisman. Podcast guest booking tactics These […]

Library of Congress. The psychology and perceptions of a brand misread

September 9, 2020 FSG Messaging and Optics Strategist Loren Weisman 0

Library of Congress. The psychology and perceptions of a brand misread, An FSG Messaging and Optics Blog from FSG Messaging and Optics Strategist Loren Weisman. […]

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group (FSG).

Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online.

This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed.