Brand interrogation for development. A question sheet to help find answers. A Brand Discovery Blog from Brand Messaging and Optics Strategist Loren Weisman covering some of the initial client questions. The Fish Stewarding Group asks these questions of brands that are in the process of being built and brands that are resetting or revamping.
Brand interrogation for development.
All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand. That ends up leaving a lot of holes in the story and in the foundation.
With all those holes, more problems arise in misunderstandings and misperceptions both internally and externally.
By going through a deeper process of understanding about he intention of the brand, an understanding of the business and a deeper dive of numerous touch points, a brand can be created with a greater authenticity and clarity. This also allows for an easier process in defining your brand messaging.
Many of the questions below, while they might seem they have nothing to do with the brand, have everything to do with the story and the development of the brand, the brand messaging and the process architecture that can allow for better engagement as well as a greater understanding of employment engagement statistics that may be pertinent to you.
If you would like to hear a little more about why each of the questions below are asked, Episode 106 of The Brand Messaging Podcast Wait What Really OK is titled Brand Messaging Strategy Questions for Brand Discovery It can be heard on the iHeartRadio link below as well as on Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
These are the questions we ask in many of our full brand discoveries for The Fish Stewarding Group.
These are questions that whether you work with us or not, you may want to look into and address. From the angle of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root foundation and messaging can create a healthy impact for your brand and your business.
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Who are you trying to reach? |
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What do you believe makes you stand out? |
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How is your product or service helping as a whole and broadly? |
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When did you start? |
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When were you first financed? |
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When are you looking to go full time? |
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How much have you spent on branding, marketing and advertising to date? |
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Where do you plan to service or sell your product? |
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Five competitors and Why are they competitors? |
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What influenced you to create the product? |
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Who influenced you inside or outside of the business field? |
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When did the initial ideas come into play? |
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Where were you and what were you doing before it all started? |
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How has creating this vision, product or service changed you? |
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Why do you need to see this through? |
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Who can make the decisions for the brand, the budget, the development and the forward motion? |
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What are the present expectations of investors, lenders or banks? |
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Are you legally complaint? |
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Are you copyrighted, trademarked or patented? |
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Is your Website, SEO, and Social Media foot print COPPA, ADA and Google Compliant? |
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Who would fit the profile to steal or copy your idea? |
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Are there any factors that could destroy the business that others are unaware of? |
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Are standing NDA’s, Confidentiality and Liability Documents in place? |
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Is your content uniform? |
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Is your logo uniform? |
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Are your colors uniform? |
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Is there any negative press or media issues on the business or any members of the team out there? |
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If we do a deep dive, what would we find that you know of both most wouldn’t suspect? |
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How would you explain what you do or sell to a 4 year old? |
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How would you explain what you do or sell to an 18 year old? |
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How would you explain it in front of people that do this that have shared the same 10 before you? |
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Is it true, Is it fair, does it build connections and does it benefit all parties? And how so? |
These brand interrogation questions…
In painting a palette with a wide array of information, before painting the picture of your brand…
it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.
The result is a brand that is creatively and strategically sound with an awareness that will allow for greater impact, more engagement and better connection at every stage of that brands business.
Yes, it is a bit more work, a bit more time and a deeper dive that touches on many additional touch points… Still, in the long run, the clarity, consistency and architecture of the brand, its process and its foundation allows for greater results and understanding moving forward.
Paint the palette first, then bring the brush to canvas for the right results for you.
If you would like more information about the process of what we do with this information, and how we align it with a brand, it’s messaging and its process architecture, contact us for an initial conversation and we can see what might work.
Or at the same time, consider filling out these questions for yourself and see what the answers bring to light for you.