May 2020 - Messaging and Optics Strategist

Is your messaging clear when others are sharing it or promoting it?

May 25, 2020 Messaging and Optics Strategist Loren Weisman 1

Is your messaging clear when others are sharing it or promoting it? A brand messaging podcast blog supplement for FSG Messaging and Optics Strategist Loren […]

Creating content to engage your three audiences. Talk title description

May 22, 2020 Messaging and Optics Strategist Loren Weisman 3

Creating content to engage your three audiences talk title description. An FSG Messaging and Optics podcast blog supplement for the Wait What Really Ok Podcast […]

Brand interrogation for development. A question sheet to help find answers.

May 6, 2020 Messaging and Optics Strategist Loren Weisman 0

Brand interrogation for development. A question sheet to help find answers. A Brand Discovery Blog from Brand Messaging and Optics Strategist Loren Weisman covering some […]

Loren Weisman is a messaging and optics strategist.

Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online.

This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed.